I understand that weight off their shoulders because I’m a small business owner myself (I have a lot on my business’ to-do list, too!).
My background includes writing, editing, and publishing (BS in journalism from San Jose State University). I worked in the corporate world for several years at a higher education book publisher before changing careers to fitness training.
After first working for a national high-end chain gym, I took the plunge and launched my own coaching business, Genuine Strength, training clients one-on-one and in small groups (I still coach part time).
Because I learned so much about marketing, website management, and business administration doing it for myself, I realized I enjoyed doing this work even more for other business owners.
My philosophy on business reflects my philosophy on fitness: There’s no one-size fits all approach, so let your core values be your guide and get curious about your “why?”